#WEARBRIMS Luxury Fedora Line with co-founders Archie Clay III and Tajh Crutch in Atlanta, GA

Nailah Lovell نائلة
2 min readFeb 10, 2021

#WEARBRIMS

sound mood: Bonita Applebum” A Tribe Called Quest (Pharrell Williams Remix)

The sentiment that history repeats itself in culture and fashion would be a statement of truth and in the case for WEARBRIMS co-founders Archie Clay III and Tajh Crutch, fraternity brothers who met in college and joined the historical Alpha Phi Alpha Fraternity, INC which was originated by distinguished gentleman born in the 1800s. The parallel of the Fedora is believed to have made an appearance in the late 1800s we can establish a full circle moment between the two.

The history of the Fedora was believed to be made for a woman and unveiled in 1882. WEARBRIMS, the luxury brand has remixed that approach as unisex, handcrafted, and American luxury made so everyone can enjoy the Fedora experience.

BRIMS (Photo courtesy of BRIMS Instagram)

WEARBRIMS, the luxury brand inspired by Clay’s grandmother and Tajh’s grandfather another history repeats itself moment has been worn by some of the most fashionable artists and creatives such as Eva Marcille, Kerry Hilson, Karen Civil, and others.

During our conversation we spoke about entrepreneurship, what it means to network, a brand collaboration with Black Menswear, Nordstrom distribution, and more.

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Originally published at https://www.culturecurbside.com.

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